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MSL World Wide
14 Apr
0
By Marian Short

Is Apple Making Google Search Irrelevant?

A provocatively titled post from 24/7 Wall Street predicts that Google’s search dominance will be toppled by none other than Apple, due to the latter’s burgeoning apps selection.

According to 24/7: “The app experience is what Google wants to deliver… Effectively, the app is a personalized version of the search experience. In the next few years, the App Store will disintermediate Google from search results, threatening the search engine’s primacy on the Web.”
Moreover, projected sales of 100 million iPhones through 2011 and 10 million iPads through the end of this year will naturally extend the App Store’s reach. While Google gets points for Android, the blog dismissed Google’s ability to snag high-end developers to create software for the platform – because they are already developing for Apple.

Visit 24/7’s review of apps corresponding with Google’s most popular search categories for more discussion, “How Apple Killed the Future of Search.”

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