June 03, 2009
BlogHer Earns More Funding, Continues Growth
By Alicia Dorset
Proving that BlogHer is the force to be reckoned with when it comes to women and blogging, the site has received an additional $7 million in funding, according to a recent post by Kara Swisher of All Things Digital.
Swisher reports that BlogHer now employs 30 people and the network itself reaches more than 14 million unique visitors a month.
If you haven’t had the chance to read some of the great content on BlogHer’s site or attend one of their conferences, make sure to spend some time at their web site. You can read the entire All Things Digital report here.
Posted by staff on June 3, 2009 09:14 AM
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June 02, 2009
Yet Another Tool for IMing, Emailing, etc…
By Andrea MacLean
Google wants to change the way people communicate online by blending instant messaging, e-mail and document collaboration into a new service, called Wave. The free service will eliminate the need to use multiple tools to communicate online, according to Google execs, and will be available to the public later this year.
Software developers are being encouraged to create features that are compatible with Wave and web site owners or bloggers will be able to incorporate Wave’s messaging features as a bulletin board, for example.
Pretty cool, although we will have to wait and see whether consumers will be willing to leave behind their current e-mail, IM, etc and ride the Google Wave. Is there anything Google can’t do? Sigh.
Posted by staff on June 2, 2009 02:43 PM
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May 27, 2009
The Post-Processing Technique
By Lyndsay Hoban
Groundswell author Josh Bernoff gave the keynote speech at the IAB Marketplace: Social Media last Monday, emphasizing the need to look at social media as a long-term trend.
Bernoff outlined the Groundswell P-O-S-T process (People, Objectives, Strategy, Technology) and highlighted successful examples of P-O-S-T in practice, including Tampax’s BeingGirl community and Hershey’s use of Houseparty.com for the launch of the Bliss line of chocolates.
He concluded his address with a focus on measurement, stating that successful use of social media must have meaningful metrics and clear objectives. “When it comes to social media, people really need to hear this,” he said.
Read his measuring sticks and the full article here.
Posted by staff on May 27, 2009 01:42 PM
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May 25, 2009
Name Squatting
Did someone take your client’s Twitter name? Perhaps these WSJ tips can help straighten things out.
Posted by staff on May 25, 2009 02:25 PM
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Cyberlife After Death
By Eden Litt
It’s a morbid topic, but an important one nonetheless. Given the boom in social media in recent years, think about all the accounts you’ve established: Facebook, Twitter, MySpace, LinkedIn, Flickr, eBay and so on. What happens to your digital life after you die?
Companies have already started projects to address this quandary, from virtual graveyards and memorial pages to cyber lockers used to store digital assets. CNN investigates several posthumous Web 2.0 services here.
Posted by staff on May 25, 2009 02:21 PM
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May 21, 2009
Got Questions?
By Don Martelli
Ever wanted to know the population of Wales, Wisconsin? What plant family a pea is from? How many single-spaced pages 35,000 words in Finnish equate to? How about the heart disease risk of 50-year-old men?
Ask no more, Wolfram|Alpha is here (from the Web site):
Wolfram|Alpha’s long-term goal is to make all systematic knowledge immediately computable and accessible to everyone. We aim to collect and curate all objective data; implement every known model, method, and algorithm; and make it possible to compute whatever can be computed about anything. Our goal is to build on the achievements of science and other systematizations of knowledge to provide a single source that can be relied on by everyone for definitive answers to factual queries.
Wolfram|Alpha is a computational knowledge engine (read: not Google) that provides answers with real supporting data and facts. On the surface it sounds like a great concept, but the jury is still out on its use and whether or not it is a true Google (or Wikipedia for that matter) competitor.
Continue reading "Got Questions?"
Posted by staff on May 21, 2009 01:12 PM
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May 19, 2009
How Celebs Do Facebook
Mashable has put together “5 Lessons Celebrities Can Teach Us About Facebook Pages.” From Vin Diesel to Lenny Kravitz, Britney Spears to Michael Phelps, check out their Facebook tips here.
Posted by staff on May 19, 2009 04:33 PM
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May 16, 2009
iPhone’s Appealing, Inexpensive Apps Driving Mobile Ad Growth
By Marian Short
Mobile ad spending could nearly double this year to $200 million, due largely to the iPhone’s runaway success, according to The Wall Street Journal.
Companies are keen to access the iPhone’s desirable owner base: young, well paid, highly engaged with mobile tech and currently over 20 million strong. While numerous advertisers offer streaming video ads to smart phones, an increasing number are creating—or redesigning—downloadable apps to lure in a demographic that is minimally responsive to TV advertising. Not only do iPhone apps tend to be cheap, they also capture higher levels of engagement. For example, a recent and successful hamburger app for California-based CKE Restaurants Inc. cost $12,000, while a Burger King app launched for Valentine’s Day was downloaded by 14 percent of its mobile audience. Compare those with a less-than-one-percent interaction rate for online banner ads.
Continue reading "iPhone’s Appealing, Inexpensive Apps Driving Mobile Ad Growth"
Posted by staff on May 16, 2009 04:26 PM
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